Human emotion creates opportunities for individuals who can make purchasing and investing decision logically. It’s always amazed me that people in general are unafraid to make investments when the market is reaching its peak, and become fearful when the market is near its bottom. It’s a natural law to the universe. We as individuals have the opportunity to decide which side of the coin we want to invest our money on, when everyone else is competing against the same commodity (whether it be stocks or real estate), or when you can name your reasonable price. History shows us that those who go against the flow reap huge rewards.
To better serve my clients, I constantly read, listen to CDs, and attend seminars. One of the books I am reading now is called, “Shift” by Gary Keller. This book is written for real estate agents to help them make good business decisions during slow downs and to ultimately grown your business. There’s a section in the book on the irony of the buyer’s market. I want to share with you a couple of quotes from the book, that I think will be helpful in evaluating whether this is a good opportunity to invest in real estate.
-”It’s a buyer’s market. By its very name it means buyers should be doing one thing and one thing only – buying.”
-”With so many homes for sale, too many potential buyers buy into the biggest myth of a shift – they think that they can time the market. Believing in this myth results in a false sense that the buyer has all the time in the world. This fixation on finding ‘the greatest deal ever’ clouds their thinking and causes many to miss out on the great deals that are possible.”
-…”the only way to know a market has bottomed or topped out is after it has. In other words perfect timinig is luck.”
-”People who buy in a buyer’s market are the smart ones…..They know they can’t predict the end of a bust, but they can see when a market has fallen considerably.”
-”Has the market dropped enough now to make a sensible purchase? More often than not, when they’re asking this question they are already in the safe zone.”
Some wise words from one of the nations top real estate entrepreneurs. I’ve helped a lot of people (49 to be exact) go against the flow this year. If history repeats itself, they’ll be glad they did.
I helped an investor find a “steal” last week. Here’s what he had to say about the opportunity in the market: “Matt, this is exactly the type of investment we have been looking for. Outstanding job! Thank you for keeping an eye out for us and yes, we will definately provide you referrals.”
